As the largest social media platform, Facebook’s reach and ability to target specific audiences is unmatched in the digital marketing world. From retargeting to paid ads on facebook and Instagram there are multiple ways to get your business and services in front of the right people at the right time. 80% of internet users are facebook users, and as such there is no better place to generate awareness for your business or connect with existing customers.
In home service, facebook marketing can be used to show an ad to people who have already been to your website, have been a previous customer of yours, or have self identified as being interested in things like bathroom renovations, home service technology, and more.
By taking a targeted approach with custom messaging, contractors can be as efficient as possible with their ad spend to ensure the best return on their investment.
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