Google My Business (GMB) is Google’s way of identifying who you are and impacts both your organic and paid advertising results. It’s your business’ listing on Google, and is the profile for what shows up on maps, local listing results, reviews, and more. Google My business (GMB) is a fundamental piece of local SEO optimization.
It’s important for contractors and other home service professionals to set up, monitor, and optimize their GMB profile to ensure that their customers and more frankly, Google, has all the information they are looking for before they ever get to your website.
When customers leave, look for, and read reviews of your business on Google that are tied to your Google My Business profile, and as such it is an important hub for your reputation management.
Navigating, monitoring, and continuously optimizing your Google My Business profile is a valuable channel for any business, but it is especially important for home contractors & home service professionals because reputation is a major deciding factor for customers.